New Venture Creation: Entrepreneurship for the 21st Century

Product Information

The programme fee is noted at the top of this programme web page and usually referenced in the programme brochure as well. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way – through text, case studies, and hands-on exercises – to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.

He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, and at Warwick University Business School, UK, where he set up their first Small Business Unit. By joining a Venture Creation cohort you will build long-lasting relationships based on common values and interests. Given the emphasis on application and practice to develop entrepreneurial skills and abilities, the coursework element will incorporate both individual and group work components. The aim of the course is to enhance participants' understanding of the role of the entrepreneur in the new venture creation process and develop their capabilities to recognise, assess and articulate new venture opportunities; to understand the resources required to underpin venture development and growth; and know from where and how to access these resources. This commercial awareness will benefit your career, whether you are considering an entrepreneurial route or employment.For maximum flexibility, you can access programme content from a desktop, laptop, tablet or mobile device. After reviewing the information on the programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. Cohort changes may be made only once per enrolment and are subject to availability of other cohorts scheduled at our discretion. This action-orientated module provides a ‘virtual` experience of developing a new venture from scratch, which should be of relevance to your future new venture creation activities – either in start-ups or in helping to grow established organisations.

Upon successful completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.

Mairi is a member of Oxford’s Conflicts of Interest Committee and attends Oxford’s Intellectual Property Advisory Group. The programme has been designed to offer the type of support required by new ventures in their early stages and to provide a supportive space in which to validate an idea and build and unite a team behind it.