Of course, it goes without saying that you won’t necessarily see every single scent, in every shop you go to. But you’ll usually be able to find the most popular smells, and the newest scents that have just come out. In the late 90s Lenor was one of the very first brands to introduce revolutionary Scent Bubble technology into their conditioners. Lenor Sensitive, like Comfort pure, has been designed with sensitive skin in mind – it is hypoallergenic and it has been dermatologically tested.

Comfort Dermatologically tested Pure suitable for the whole Comfort Dermatologically tested Pure suitable for the whole

In addition to this, both brands’ products typically come with a screw cap measuring cup, so you can accurately measure out the dose of conditioner you need. This limits how much wasting you can do, and it also means that you get accurate washes per bottle. And if you really don’t mind what fabric conditioner you use, but you want to make your laundry extra pungent, you could always go down the Lenor route, and buy a Scent Booster to give your laundry an added punch of freshness. If you’re very sensitive to scents and don’t want something that smells too strong, you might prefer Comfort. On the other hand, if you want your clothes to have a stronger scent that lasts for longer, you might prefer Lenor.There are, of course, some users who think that Lenor’s scents can be a tad too strong for them. Although other buyers say that when a scent is too strong, they just half the dosage, and this helps. It also means that you’ll get a few extra washes out of a bottle if you do this. A small drop of Pure fabric conditioner can soften your clothes, making them nicer to touch and to iron as well. Yet, the scent of the product isn’t too overwhelming, which is an added bonus in some cases.

Comfort Lavender Bloom Fabric Conditioner Softener 216 Wash,6 Comfort Lavender Bloom Fabric Conditioner Softener 216 Wash,6

The brand has since gone on to win several awards, including the 2017 Product Of The Year Award here in the UK, and the 2021 Grocer Product Launch of the Year prize in the “Household: laundry” category. By working with a variety of trusted Range Plus Partners, we’re able to offer our customers a wider selection of products. But one standout feature Comfort is known by many people for is its likeable Lisa Weaver and Darren Denim characters. Our fabric conditioner's scent is a twirling lilac dress that dances you barefoot down a sunlit woodland path into the eucalyptus trees, where bees bumble and a warm lavender fragrance fills the air Both brands sell products that cover their main audiences – those who need a regular conditioner, those who need a more intense conditioner, and those who need a more sensitive product.

What Are Comfort and Lenor Doing to Help the Environment?

Comfort Classic fabric conditioner comes in a 100% recyclable bottle, and the conditioner will give your laundry long lasting fragrance and softness.

Comfort Intense Fabric Conditioner Liquid, Lavender 900 ml Comfort Intense Fabric Conditioner Liquid, Lavender 900 ml

So, it really does come down to personal preference, what products you see in the shop/online on the day, and if there are any bargains to be had. When it comes to lasting freshness, it’s always worth keeping in mind that you never really know if a reviewer has actually used the fabric conditioner correctly. And also, reviewers don’t always tell you if they’ve used any scent boosters. These points could directly impact the scent that’s left behind and how long it stays on laundry for. You can actually buy Pure in various sized bottles, from 21 washes all the way to 166 washes in a bottle. And there’s also an Ultra-Concentrated version too, but that’s up to 78 washes per bottle. Since these early days, Unilever owned Comfort, has expanded and now sells goods all around the world, this includes places like Latin America, Europe, the Middle East and Asia.There’s not a huge difference between the price of both brands – Comfort does seem to have a slight edge though. At the time of writing, a 3-litre bottle of Comfort’s Sunshiny Days Fabric Conditioner was cheaper than a 2.9-litre bottle of Lenor’s Spring Awakening Fabric Conditioner, but only slightly. The young couple, who are made from rags and cloths, live in the fictitious world of ‘Clothworld’ and are part of Comfort’s advertising program. In the ads you regularly see Lisa and Darren using Comfort’s products to keep themselves clean as they go about their lives. Comfort’s skincare research is recognised by the British Skin Foundation, so you can rest assured that this fabric conditioner will not cause irritation